Engineering
Faster. Higher. Stronger.
More businesses are advertising online than ever before and the lockdown has put a rocket up the arse of adoption, fast forwarding us 10 years into the future.
Advertising costs are rising. Data sharing is changing. The competition is Olympian.
We build and execute omni-channel marketing strategies, that deliver insight, scalability and ROI. We don’t guarantee results for anybody, but our mission is to make you a market leader.
Grow profits… and sales.
We establish ROI models and marketing strategies that take account of your total cost-base and deliver performance against this.
Our margin-led approach helps us establish target acquisition costs, build campaign structures and produce creative concepts, that optimise performance for each part of your sales funnel and deliver against bottom-line business objectives.
Omni-Channel Strategy
A cohesive cross-channel strategy is crucial for driving efficiencies in spend, consistency of brand and a unified customer experience. Customers don’t sit neatly in one channel, you need to meet them where they are.
Funnel Structuring
Our campaign structures and optimisation processes are designed to maximise performance for each part of your sales funnel, within each territory region, enabling budget scaling whilst protecting return on ad spend.
Campaign Management
Our team are seasoned eCommerce professionals and specialists across a range of advertising channels including Facebook, Instagram, Google, YouTube, Pinterest, Amazon and TikTok. We don’t ‘stick juniors on accounts’ regardless of ad spend.
Insights Mining
First-party customer data is king. Our cohort analysis models help us establish who your most valuable customers (MVCs) are, where they are and when best to acquire them. This data fundamentally guides our campaign strategy.
Attribution Modelling
Solid attribution relies on quality of signal data and identifying best-path customer journeys. There isn’t a universal solution for attribution. It’s about measuring your customer journeys and halo-effect and building a model that works across your channels.
ROI Gearing
We deep-dive into your unit economics and feed in cohort analysis data on lifetime-value to help us identify exactly what your cost of acquisition should be, to drive scalable, profitable marketing performance, across channels and territories.
Paid media & creative strategy + data engineering.
“Leaf was the ideal agency for us. We were heavily dependent on them to help us measure performance and refine our messages, creative approach and audiences, to create valuable prospect pools that have helped us to redefine GoCompare for a new audience of potential customers.”
Paul Rogers – Director of Brand & Campaigns
