The plates are shifting
Apple vs Facebook, GDPR, the cookieless future – signal is under attack.
It is more important than ever to elevate your conversion tracking. Customer behaviour data is in decline, making attribution and budget allocation increasingly more difficult.
We take a privacy-first, customer centric approach; enhancing the accuracy and compliance of your data through server side tracking and data layer, to help improve campaign performance and scale your digital marketing, with confidence.
Make it flow
Our world class signal processing engineers and performance strategists collaborate to map your customer journeys and build a conversion tracking matrix. We deploy, monitor and maintain the code ourselves or we provide you with all the technical documentation and quality assurance your web developers need, to do it in-house.
Facebook Pixel
Whether you’re using Shopify, Woocommerce or something custom, our tagging engineers use Conversions API (cAPI) to provide a pixel solution that sends maximum data, of the highest quality.
Google Ads Tagging
Too many of our clients come to us with several solutions for this all working at once – double and sometimes triple counting conversions, over huge attribution windows. We do it right.
Google Tag Manager
The GTM offers both flexibility and stability. In conjunction with a well constructed data-layer, it allows for a future-proofed solution to conversion tracking, that won’t unravel on a simple change to your website.
Server Side Tracking
More secure. More stable. More accurate. In the age of ad blockers and intelligent tracking prevention (ITP), server side conversion tracking is an essential first-party solution for ensuring maximum signal and the highest data quality. We build holistic, centralised solutions for all your tracking needs.
Google Analytics
The single source of truth for most businesses just became the Gospel. iOS14 and the advent of GA-4 means its even more important to make sure your web analytics are pulling the correct data. Poor setups on cookie banners, UTMs and session settings can turn your data into a meaningless mush.
Data Layer
Using a Data Layer for conversion tracking ensures more accurate tracking of user behaviour across devices, improved data consistency and the ability to capture custom data points. It enables more effective remarketing and provides better insights into user behaviour for enhanced decision making. This is gold standard tracking practice.
We give it your sunday best
The quality of your product feeds fundamentally affects the performance of your ad campaigns. Our solution and expertise in setting up, customising and maintaining product feeds helps drive maximum performance.
Your product feed is your shop front. We dress it properly with the right images and product titles, to make it look better and work better. We also localise it for different territories, to give it that personal touch.
Paid media & creative strategy + data engineering.
“Leaf was the ideal agency for us. We were heavily dependent on them to help us measure performance and refine our messages, creative approach and audiences, to create valuable prospect pools that have helped us to redefine GoCompare for a new audience of potential customers.”
Paul Rogers – Director of Brand & Campaigns
