Rebuy is an eCommerce personalisation platform that uses AI to create shopping experiences based on your customers’ personal data.
The platform allows merchants to boost AOV, drive conversions, and enhance customer retention.
1. What’s your name and title, what do you do day-to-day in 20 words or fewer?
I’m Valeria, Senior Agency Partner Manager at Rebuy and I connect agencies with resources, strategies, and opportunities to drive client success and growth!
2. At Rebuy you help brands personalise their customers journey. Can you give us a success story for a D2C brand you’ve worked with? E.g. what was the problem? What did you do? What were the results?
I love the story of Angela Caglia – a DTC Skincare brand we worked with and saw more than 30% boost in AOV using the Rebuy platform. The brand faced the challenge of standing out in a saturated market while maintaining an exceptional customer experience. They focused on increasing key metrics like AOV and LTV to drive revenue growth. At the same time, they aimed to reduce customer acquisition costs to maximize profitability.
We collaborated with their agency to integrate several Rebuy features like Smart Cart, Tiered Progress Bar, and Switch to Subscription to enhance their online store. These tools personalize the shopping experience, making it easier for customers to discover and add products, ultimately driving higher conversions. The Tiered Progress Bar rewards shoppers for spending more, encouraging them to unlock free products or benefits like free shipping. Meanwhile, the Switch to Subscription feature offers a seamless one-click option for customers to switch from one-time purchases to recurring subscriptions.
The results? Rebuy helped the brand boost AOV by 30.99%, with 35.55% of orders utilizing a Rebuy Add-On. Additionally, 23.66% of sales are attributed to Rebuy.
3. You specialise in AI-driven personalisation solutions – what piece of advice would you give to DTC brands who want to improve in this area?
My advice to DTC brands looking to improve store performance is to embrace AI-driven personalization. By leveraging AI to offer tailored product recommendations, dynamic pricing, and personalized offers, brands can create a more engaging shopping experience that drives conversions and customer loyalty.
Start by analyzing customer behaviour and segmenting audiences to deliver targeted experiences that feel relevant and unique to each shopper!
4. What do you think the biggest challenges facing eCommerce/D2C businesses will be over the next 12-18 months?
Over the next 12-18 months, I think that eCommerce and DTC businesses will face challenges related to customer retention and rising acquisition costs. As competition intensifies, brands must find innovative ways to stand out and maintain loyal customers while managing advertising expenses.
Additionally, the ongoing shift toward personalization and AI-driven experiences will require brands to balance advanced technology with a seamless, human-centric approach to avoid overwhelming customers with too much automation. Keeping up with rapidly changing consumer expectations and technological advancements will be key to staying competitive.
5. Complete this sentence – DTC brands that survive and thrive in 2023 will …
prioritize personalized, data-driven customer experiences, optimise their marketing spend, and build strong, loyal communities around their products.
6. Name three D2C brands that are killing it and whom you recommend others to emulate/learn from.
I’d love to share 3 examples from 3 different industries, as Rebuy works really well brands across many industries to drive revenue and fuel growth:
Health and Wellness: Feals – who increased AOV by 18.93% and achieved a post-purchase offer conversion rate of 21.58% in 30 days. In addition, Feals used Rebuy to help boost subscription volume by 80% and post-purchase RPV by 300% in six months!
Pet: Lolahemp – who saw AOV increase to 43.9% and Customer Acquisition Cost decrease to 23.5%. In addition, subscription volume increased by 120% within six months!
Fashion and Apparel: Fanjoy – who saw an 11.7% increase to AOV. In addition, 10.45% of total sales were attributed to Rebu,y and nearly 1 in 5 orders contained a Rebuy add-on.