Increasing online sales doesn’t just mean driving more traffic to your eComm store. Average Order Value (AOV) is a key tool in any D2C brand’s arsenal for driving sales growth and increasing return on ad spend.
Before you go looking for the best Shopify apps to increase AOV, it’s vital that you ensure your eCommerce platform, conversion tracking and analytics platforms are all set-up properly. Installing any app on your Shopify site can inject code into the theme or change the customer journey so that the purchase happens on a third party URL for example. All of which can affect the way your pixels and tags fire. Having a proper QA process for your conversion tracking and analytics is key for maintaining stable and consistent web and marketing performance.
We’ve seen problems with subscription apps creating new untracked checkout flows, apps to increase AOV removing the add-to-cart event (which affects retargeting campaigns) and all sorts of issues with 3rd party integrations messing with how Google or Facebook “see” the currency parameter on a transaction event. Erroneous signal being sent to your ad platforms can be just as bad as no signal, because it ‘trains’ your pixel/tags by flushing them with poor quality data and ultimately leads to performance conflict and loss of revenue.
Additionally, we suggest that you set up GA4 to run in parallel with GA3 to prepare yourself for when GA4 takes over completely. This means a slight change in naming conventions with GA4 using Average Purchase Revenue as opposed to Universal Analytics using Avg. Order Value. Something to consider if you’re pulling in these metrics to a reporting dashboard.I
If you’re all set on that end, read on to check out our recommendations for the best Shopify apps to increase AOV for your eCommerce brand.
Sticky Cart by Uplinkly
As your customers scroll, checkout buttons can get lost. Sticky Cart creates an add-to-cart button that stays visible, reminding customers to buy wherever they are on the page and making it easier for them, too.
What we love about Sticky Cart:
- The button takes up a small amount of space, meaning your layout isn’t disrupted.
- Easy-read reporting gives you insights on how your customers shop.
- Fully responsive across devices so your store keeps looking great.
- No coding needed — the one-click installer adds a button that looks like a native feature for your theme, with the option to customise if you prefer.
- New features include interactive animations on your add-to-cart, buy now or checkout buttons.
- Known for good customer support.
Pricing:
- Free (lite version)
- Pro Edition – $9 per month
You can learn more about Sticky Cart here.
One Click Upsell
One Click Upsell displays pre- and post-purchase offers that customers accept or decline in one click. The aim is to increase online sales without slowing down the buying process.
What we love about One Click Upsell:
- For pre-purchase upsell funnels, customers can add or replace an item, or choose a bundle, increasing the chances of higher Average Order Values.
- Post-purchase funnels can include multiple upsells and downsells.
- The app boasts rigorous testing.
- There’s no need for your customer to re-enter their details, making it easier for you to sell.
- Use split testing for design, copy, and quantity to see what performs best.
Pricing:
- Plus – $9 per month
- Pro – $29 per month
- Business – $89 per month
- Enterprise – $189 per month
You can learn more about One Click Upsell here.
Klarna
Klarna is a buy-now-pay-later app. Merchants get paid upfront while their customers have the flexibility to pay via interest-free instalments, on credit, or with a delay.
In a few select regions, Shopify store admins can toggle the Klarna option in their Shopify payments settings. However, most will need to use the app from the Klarna website (Shopify doesn’t list payment apps on its store).
What we love about Klarna:
- Tired and tested — Klarna claims a “58% boost in Average Order Value for retailers offering Klarna Financing”.
- You get paid upfront, even when customers pay later.
- Giving customers easy payment options means large orders are more affordable, which can increase Average Order Value.
- Due to its popularity, Klarna is a name that shoppers know (and trust).
- A separate app allows store owners to display attention-grabbing messages, reminding customers of payment options while they browse.
Pricing:
Klarna doesn’t list fees on their website. They recommend speaking with the merchant support team for more information.
You can learn more about Klarna here.
Privy
Privy is more of an eCommerce marketing platform than an app, with conversion, email marketing, and SMS tools to help you grow your store. This includes cross-sell pop-ups they say can increase Average Order Value by up to 10%.
What we love about Privy:
- A wide range of features for increasing online sales, such as abandonment emails, cart saver pop-ups, and a free shipping bar.
- Easy set-up means your first campaign goes live quickly.
- Use real-time dashboards to monitor revenue generation, key metrics, and tests.
- A/B testing options allow you to find the best variation of your pop-ups.
- See what users think. It’s the most reviewed platform in the Shopify App Store!
Pricing:
- Free trial – 15 days
- Tier 1 – $35 per month
- Tier 2 – $95 per month
- Tier 3 – $195 per month
- Tier 4 – $750 per month
You can learn more about Privy here.
Nudgify
Nudgify displays nudges (like small pop-ups) based on social proof, urgency, friction, and more. These messages often centre around the fear of missing out, which can increase Average Order Values and reduce abandoned carts.
What we love about Nudgify:
- Comes with an entire library of Nudges pre-built for Shopify, so you won’t find yourself struggling for words.
- Customise your nudges by setting a threshold for features like free delivery or low stock.
- One-click install means you can get up and running quickly.
- View eCommerce analytics easily from your Shopify dashboard.
Pricing:
- Free trial – 7 days
- Free version
- Plus – $9 per month
- Pro – $29 per month
- Business – $89 per month
- Enterprise – $189 per month
You can learn more about Nudgify here.
Sales Countdown Timer Bar 2.0
A simple-but-effective customisable timer to increase online sales. You can count down to your flash sale, product launch, or other event, creating a sense of urgency.
What we love about Sales Countdown Timer Bar 2.0:
- Set a timer to be always active, recurring, or fixed length so it matches your event perfectly.
- Sticky options mean the timer scrolls down the page with your customer.
- Choose between universal timers and those that start when a user first visits.
- Comes with 24/7 live support.
Pricing:
- Free plan
- Unlimited plan – $8.95 per month
- Priority support – $17.95 per month
You can learn more about Sales Countdown Timer Bar 2.0 here.
Bundable
With Bundable, eCommerce customers can build their own bundles or kits of products. You can also offer discounts based on price or quantity, helping boost Average Order Value.
What we love about Bundable:
- As shoppers build, the app can generate a new page for your online store, no coding necessary.
- An optional feature lets customers leave notes for their friends.
- The option to add an image to the bundle makes it feel as though the chosen items were meant to go together, rather than separate purchases.
- Great for D2C stores who fulfil from within Shopify.
Pricing:
- Free trial – 14 days
- Regular Plan – $18.50 per month
You can learn more about Bundable here.
CartHook Post Purchase Offers
CartHook upsells products after the customer has bought from you, before they leave the site. The app creates post-purchase funnels which the customer can accept with one click.
What we love about CartHook:
- Decide when and how you want your post-purchase funnel to display, based on factors such as just purchased, cart value, and product count.
- Customisable funnels that fit with your theme.
- A/B testing means you know what’s working and you can check the results of every funnel.
- No need for the customer to re-enter their shipping or payment information, meaning lower risk of abandonment.
- Create up to two offers for each funnel.
Pricing:
- Free trial – 14 days
- Growth – $50 per month
- Scale – $250 per month
You can learn more about CartHook here.
Frequently Bought Together
Frequently Bought Together creates Amazon-like buying suggestions. Recommendations can be added to the cart with one click, triggering impulse purchases and increasing Average Order Value.
What we love about Frequently Bought Together:
- The AI has been continuously trained since 2016, meaning top-notch product recommendations.
- Manually fine-tune recommendations to suit your store.
- When not enough data is available, you can show random products (filtered by certain categories), so your customers always see recommendations.
- Add various types of discounts to increase online sales.
- Optimised for the most popular Shopify themes and manually checked.
Pricing:
- Free trial – 30 days
- Starter – Free for stores created in the last three months
- Professional – $9.00 per month
You can learn more about Frequently Bought Together here.
With so many great apps to boost AOV, it can be difficult to choose. The more informed you are about what your eCommerce customers do, the better decisions you can make. So, it’s important to keep an eye on how your store’s performing and research which apps will really boost AOV, rather than simply adding apps because they’re available!
From countdown timers to post-purchase funnels, using the right apps can automate your Shopify site, increasing online sales without taking up much of your valuable time.
Check out our recommendations for other useful Shopify apps to help you with: